Seeing What's Next: Using Theories of Innovation to Predict Industry Change Buy it Now! author: Clayton M. Christensen Erik A. Roth Scott D. Anthony rating: asin: 1591391857 binding: Hardcover list price: $32.95 USD amazon price: $46.59 USD

Inc. Magazine, September 2004

"Just as kids await the latest Harry Potter installment, so do business leaders look for Clayton M. Christensen’s next offering."

Book Description
When a disruptive innovation is launched, it changes the entire industry and every firm operating within in

This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.

Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

About the Author
Christensen is one of the brightest stars in business right now, and is recognized as one of the world’s leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management

Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company’s Boston office.